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<br>By [Allison](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) Lampert<br>
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<br>LAS VEGAS, Oct 22 (Reuters) - At the world's most significant industry program in Las Vegas luxury jets are [luring buyers](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) with their sleek silhouettes, luxurious cabins - and increasingly, their usage of alternative fuels.<br>
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<br>Fuel producers and [jetmakers](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) are keen to display unique kinds of [aviation fuel](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) deemed less harmful to the climate, from used [cooking oil](https://www.businessnews.com.au/Company/Mission-NewEnergy) to the definitely less attractive meat waste.<br>
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<br>[Business](https://stocktwits.com/symbol/MNEL) jet operators, like airline companies, have actually acquiesced environmental pressure on air travel and devoted to cutting in half carbon emissions by 2050 compared to 2005.<br>
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<br>Their hope is that adopting renewable fuel to curb emissions could make organization jets more attractive to environmentally conscious purchasers - especially corporations dealing with questions over sustainability from investors or green campaign groups.<br>
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<br>The schedule of less jets could also spare the rich and famous the unfavorable publicity experienced by Britain's Prince Harry and his better half Meghan over a current personal jet trip to southern France.<br>
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<br>Five Gulfstream jets on display in Las Vegas are utilizing California-produced fuel from [inedible beef](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) tallow.<br>
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<br>The most current waste-based fuels include "fats, grease and oils that are byproducts of the food market," said Bryan Sherbacow, primary commercial officer of Boston-based [biofuel](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) producer World Energy, which produces fuel from meat waste used by Gulfstream.<br>
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<br>"All of our item is inedible."<br>
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<br>A few of the other 79 airplane on screen are expected to be powered by 150,000 gallons of other eco-friendly fuel mixes expected to be pumped at the [program](https://www.investing.com/equities/mission-newenergy-ltd-company-profile).<br>
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<br>FLIGHT SHAMING<br>
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<br>Private jets represent less than 0.1% of total annual carbon emissions worldwide, but can discharge, typically, up to 20 times more carbon emissions per passenger mile than jetliners, according to the London-based personal charter company Victor.<br>
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<br>Prince Harry has actually defended his periodic use of personal jets to guarantee his household's safety, and has actually stated that on the rare occasions he does not fly commercially he offsets his emissions.<br>
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<br>But [planemakers](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) say incidents such as the furore over his schedule have added fresh difficulties for a market already [striving](https://www.zoominfo.com/c/mission-newenergy/346542889) to validate its contribution to [cutting corporate](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) costs.<br>
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<br>"Incidents of flight shaming including using personal jets are regrettable when you consider that our market has delivered fuel effectiveness enhancements of 40% over the previous 40 years," stated Bombardier Aviation [President David](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) Coleal.<br>
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<br>[Bombardier](https://forest500.org/rankings/companies/mission-newenergy-limited) thinks increased sustainable fuel use will assist the market make inroads with corporations and wealthy purchasers. According to market data, billionaires only have a 19% organization jet [ownership](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) rate.<br>
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<br>But even an image transformation - with jets sporting stickers like "this airplane flies on sustainable fuels" and organisers adding alternative fuel pumps for checking out aircrafts - is unlikely to satisfy all critics at the Oct 22-24 high-end jet event.<br>
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<br>Environmentalists and some experts remain skeptical that biojetfuels, normally blended 50-50 with kerosene, will make a significant [influence](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) on public perceptions about luxury travel.<br>
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<br>"No amount of [Jatropha](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) or Brazil-nut fuel can make organization jets look eco-friendly," said aviation analyst Richard [Aboulafia](https://stocktwits.com/symbol/MNEL).<br>
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<br>Demand from company jet operators for sustainable fuels now far exceeds supply and their interest could drive future production, Sherbacow stated.<br>
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<br>World Energy, which produces 40 million gallons of [biofuel](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) at its California plant, could expand production approximately 150 million [gallons](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) by 2022.<br>
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<br>Corporate charter business and consultants are also seeing more interest from customers who wish to purchase carbon [credits](https://www.zoominfo.com/c/mission-newenergy/346542889) to balance out emissions from their flights.<br>
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<br>Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions played a function in a corporate jet usage study his business recently finished for a Fortune 500 business.<br>
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<br>"At the end of the day, I think that cost, cost per hour, range, speed and efficiency, that's still the (sales) chauffeur. But I think individuals are ending up being more knowledgeable about the sustainability of operations and how it impacts the planet." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)<br>
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